Case Studies

Premium Web Solutions

Detailed case studies showcasing how my web development expertise delivers exceptional results for Alberta businesses.

Business Website

The Plumbing Pros

Professional service business website for a local Edmonton plumbing company, featuring an optimized lead generation form and Edmonton-focused SEO.

The Plumbing Pros Website

Project Overview

The Plumbing Pros needed a modern, conversion-focused website to establish their online presence in Edmonton's competitive plumbing market. The primary goals were to increase service requests and build a strong brand foundation.

Technology Stack

Astro Tailwind CSS Alpine.js

Services Provided

Web Design Development Local SEO

Key Results

2-week development timeline

100
Performance
100
SEO
98
Accessibility

Key Features Delivered

Mobile-First Design

Optimized for mobile devices first, ensuring a seamless experience across all screen sizes.

Lead Generation Forms

Strategically placed contact forms with minimal fields to maximize conversion rates.

Local SEO Optimization

Edmonton-targeted SEO to improve visibility in local search results and Google Maps.

Project Approach

The Plumbing Pros website was designed with conversion optimization as the top priority. I focused on creating a clean, professional aesthetic that establishes trust while making it extremely easy for visitors to request services.

The site implements a comprehensive local SEO strategy targeting Edmonton and surrounding areas. This includes location-specific content, structured data markup, and optimization for local keywords.

Built with Astro and Alpine.js, the site achieves perfect PageSpeed scores while remaining lightweight and responsive. The tech stack ensures fast load times and excellent performance on all devices.

The Plumbing Pros mobile design
The Plumbing Pros services page

"Jesse got a top notch website done for my business that fits my branding in under 2 weeks. Really easy to work with and took all the work off my shoulders."

Nathan Haley

Owner, The Plumbing Pros

Web Application

Revolution HVAC Solutions

Modern web application for a premium HVAC service provider in Edmonton, featuring an interactive service selector and real-time appointment booking.

Project Overview

Revolution HVAC Solutions needed a professional website to establish their brand presence and generate leads in Edmonton's competitive HVAC market. I focused on creating a conversion-optimized site that showcases their expertise and makes it easy for customers to request services.

Technology Stack

Next.js React Tailwind CSS

Services Provided

Web Design Development Local SEO

Key Results

2-week development timeline

99
Performance
100
SEO
97
Accessibility
Revolution HVAC Solutions Website

Key Features Delivered

Lead Generation Forms

Strategically placed contact forms optimized for capturing service requests and customer inquiries.

Service Showcase

Comprehensive service pages highlighting HVAC expertise with clear calls-to-action.

Mobile-First Design

Responsive design ensuring optimal user experience across all devices and screen sizes.

Development Approach

Revolution HVAC mobile design
Revolution HVAC services page

The Revolution HVAC Solutions website was built with performance and conversion optimization in mind. Using Next.js and React, I created a fast-loading, user-friendly experience that effectively showcases their services and drives customer inquiries.

The modern tech stack ensures excellent performance while maintaining clean, professional aesthetics that establish trust with potential customers. Every element was designed to guide visitors toward contacting the business.

I implemented Edmonton-focused SEO strategies and structured data to help the business rank well in local search results, making it easier for customers to find their services when needed.

Business Website

Right to the Peak Roofing

Professional roofing company website for a Calgary-based father & son business, featuring comprehensive service showcases, customer testimonials, and lead generation optimization for Alberta's competitive roofing market.

Right to the Peak Roofing Website

Project Overview

Right to the Peak Roofing needed a professional website to establish their brand presence and generate leads in Calgary's competitive roofing market. As a father & son business since 2014, they required a site that conveyed trust, expertise, and local connection while showcasing their comprehensive exterior services.

Technology Stack

Astro Tailwind CSS Alpine.js

Services Provided

Web Design Development Calgary SEO

Key Results

Professional brand presence established for Calgary market

Lead generation optimization with strategic contact forms

Mobile-responsive design for on-site estimates

Key Features Delivered

Comprehensive Service Showcase

Detailed pages for roofing, siding, eavestroughs, and emergency services with clear service descriptions and pricing transparency.

Trust & Credibility Features

BBB A+ rating display, certification badges, 10-year workmanship warranty, and customer testimonials to build confidence.

Emergency Services Integration

24/7 emergency service prominently featured with direct contact options for urgent roofing repairs and storm damage.

Visual Showcase

Right to the Peak mobile design

Mobile Experience

Optimized for customers researching roofing services and getting estimates on mobile devices.

Right to the Peak service gallery

Service Portfolio

Professional gallery showcasing completed roofing, siding, and eavestrough projects across Calgary and Alberta.

Development Approach

The Right to the Peak website was built to establish trust and credibility in Calgary's competitive roofing market. Using Astro and Alpine.js, I created a fast-loading, professional site that effectively communicates the company's family business values and technical expertise.

Special attention was given to showcasing their credentials (BBB A+ rating, certifications) and unique value propositions like their 10-year workmanship warranty and father & son ownership since 2014. The site strategically balances professionalism with personal touch.

I implemented Calgary-focused SEO strategies and structured the site to handle both planned projects and emergency services, ensuring customers can easily find the right information for their specific roofing needs.

Business Impact Features

  • Multiple service area coverage across Alberta cities
  • Seasonal promotion integration for special offers
  • Clear warranty and guarantee information display
  • Drone inspection services prominently featured

"Professional, trust-worthy service from a father & son team that's been serving Calgary and surrounding areas since 2014. We take pride in our work and it shows in every project we complete."

Right to the Peak Roofing Team

Calgary, Alberta

Business Website

Expert Painting Edmonton

Professional painting company website for Edmonton's award-winning contractors, featuring interactive before/after gallery sliders, comprehensive service showcases, and local Edmonton SEO optimization to capture residential and commercial painting leads.

Project Overview

Expert Painting needed a modern website to showcase their 40+ years of Edmonton painting expertise and generate qualified leads in the competitive home improvement market. The focus was on establishing credibility through visual proof and comprehensive service information.

Technology Stack

Astro Tailwind CSS Alpine.js

Services Provided

Web Design Development Edmonton SEO

Key Results

Interactive gallery with before/after sliders showcasing transformations

Professional blog with painting tips and Edmonton area guides

Local SEO optimization for Edmonton painting searches

Expert Painting Edmonton Website

Key Features Delivered

Interactive Before/After Gallery

Custom-built sliders allowing visitors to see dramatic transformations by dragging to reveal before and after states of painting projects.

Professional Blog System

Edmonton-focused content strategy with painting tips, color guides, and local area insights to establish expertise and improve search rankings.

Local Edmonton SEO

Comprehensive optimization for Edmonton painting searches, including neighborhood-specific content and local business schema markup.

Visual Showcase

Expert Painting mobile design

Mobile Experience

Optimized for homeowners researching painters and viewing portfolios on mobile devices.

Expert Painting gallery mobile

Interactive Gallery

Before/after sliders work seamlessly on touch devices, providing engaging proof of quality work.

Expert Painting blog system

Content Strategy

Professional blog with Edmonton painting insights, seasonal tips, and color trend guides to establish authority.

Technical Implementation

The Expert Painting website was designed to establish credibility and showcase expertise through visual proof. Using Astro and Alpine.js, I created custom interactive sliders that allow potential customers to see dramatic before/after transformations with intuitive drag controls.

The blog system serves dual purposes: establishing expertise in the Edmonton market while providing valuable SEO content. Articles cover everything from seasonal painting tips to neighborhood-specific color recommendations, positioning Expert Painting as the local authority.

I implemented comprehensive Edmonton SEO strategies, optimizing for painting-related searches across the city's diverse neighborhoods. The site structure supports both residential and commercial service lines with clear conversion paths.

Advanced Features

  • Custom before/after slider components with touch support
  • Dynamic blog system with category filtering and search
  • Edmonton neighborhood-specific landing pages
  • Lead capture forms optimized for painting estimates

"With 40+ years of painting expertise in Edmonton, we needed a website that could showcase the quality of our work and establish trust with potential clients. The interactive gallery and professional blog perfectly represent our commitment to excellence."

Expert Painting Team

Edmonton, Alberta

E-commerce Concept

Artisan Coffee Roasters

A modern e-commerce concept for specialty coffee sales, featuring product showcases, customer accounts, and educational content. Demonstrates clean e-commerce design and user experience.

Project Overview

This e-commerce concept showcases my ability to create engaging online shopping experiences with clean product displays, intuitive navigation, and educational content that builds customer loyalty.

Technology Stack

Next.js React Tailwind CSS

Features Showcased

Product Catalog Shopping Cart User Accounts

Key Features

Product showcase with detailed descriptions and imagery

Shopping cart with smooth add-to-cart functionality

Brewing guides for customer education and engagement

Artisanal Coffee Roastery Website

Visual Showcase

Coffee Roastery mobile design

Mobile Experience

Optimized browsing and shopping experience for on-the-go coffee enthusiasts.

Coffee Roastery desktop design

Product Showcase

Detailed product descriptions with high-quality imagery to showcase coffee origins and flavor profiles.

Technical Implementation

E-Commerce Design

The shopping experience focuses on clean product presentation and intuitive navigation. The design emphasizes visual storytelling through high-quality imagery and detailed product descriptions.

Product pages include tasting notes, origin stories, and brewing recommendations, creating an educational shopping experience that builds customer trust and engagement.

User Experience

The user account area provides a clean interface for viewing order history, managing shipping addresses, and accessing exclusive brewing guides and tutorials.

The responsive design ensures a seamless shopping experience across all devices, with particular attention to mobile optimization for browsing and purchasing on-the-go.

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